Curriculum Vitae
A multilingual Communication Science research graduate, currently working as a strategic marketing communications manager for a portfolio of high-impact scientific journals within Cell Press at Elsevier.
Academic Background
University of Amsterdam
2020-2022
M.Sc. (Research) in Communication Science
• Thesis: "Can we virtually care?" An experimental study on the impact of true immersive journalism on audience engagement and the motivated response to distant suffering
• recipient of the DigiCom Lab thesis grant, awarded for digital innovation and relevance
University of Delhi
2016-2019
B.A. (with Honours) in Political Science
• Thesis: "What are the chances" An analysis of media coverage leading up to the Republican stalwart's immigration policy of 2018
• recipient of the department's letter of appreciation for excellence in research
Work Experience
Marketing Communications Manager at Cell Press, Elsevier
July 2022 onwards
Amsterdam, The Netherlands
• managing a portfolio of 6 Life Science research journals and 16 reviews journals, with collaboration from editorial and other stakeholders
• significant focus on planning, executing and optimizing global campaigns infomed through data analysis
• consistently partnering with external agencies to develop visually dynamic creatives and messaging consistent with brand identity
• supporting large-scale conferences and events through bespoke campaigns, along with strategic partnerships and sponsorships
• undertaking additional initiatives focused on areas of promoting inclusion and diversity, sustainability, and psychological safety
Social Media Specialist at Elsevier
July 2021 - June 2022
Amsterdam, The Netherlands
• performed specialized social media marketing for various products as part of the Global Research Marketing team
• co-created the social media marketing strategy with the social media lead for global research products within Elsevier
• curated and maintained a nurturing calendar as part of the social media strategy for two channels: Elsevier for Life Sciences and Elsevier for Engineering
• launched and created, including design and content, monthly newsletters for the two channels on LinkedIn which gained over 40k subscribers
• took charge for training and onboarding three interns, along with participating in sustainability initiatives as part of the Amsterdam Green team
Graduate Research Assistant at the University of Amsterdam
July 2021 - August 2022
Amsterdam, The Netherlands
• project 1: focused on a book looking at media exposure measures using machine learning with Dr. Theo Araujo and Dr. Pytrik Schafraad
• project 2: focused on deepening the understanding of political targeting using mixed methods in five countries with Dr. Sanne Kruikemeier and Dr. Susan Vermeer
Student Mentor at the University of Amsterdam
August 2021 - July 2022
Amsterdam, The Netherlands
• mentored 150 pre-Master's students each for two semsesters at the Graduate School of Communication
• collaboratively worked with professors, study advisors, and co-mentor to produce the best hybrid learning environment for students
Skills
Technical
Statistical Analysis | SPSS, R, Python
Marketing Analysis | Adobe Analytics, HubSpot
Qualitative Analysis | Atlas.ti
Survey Tools | Qualtrics, Forms
Data Visualization | R, Power BI
UI/ UX Design | Figma
Video Editing | Final Cut Pro X, Premiere Pro
Photo Editing | Lightroom, Photoshop, Luminar, GIMP
MS Office Tools | Word, Powerpoint, Excel
Visual Editing and Design | InDesign
Graphic Design | Autodesk Sketchbook, Procreate
Social Media Management | Sprinklr, HubSpot
Agile | JIRA
Personal
Communication
Teamwork
Time management
Problem solving
Agility
Creative thinking
Organisation
Leadership
Market analysis
Content creation
Data analysis
Strategic planning
Critical thinking
Additional Experience
Research Associate for Asia and Oceania at IAPSS
April 2020 - August 2021
Nijmegen, The Netherlands
Photojournalist at The Amsterdammer
Sep 2019 - Jan 2020
Amsterdam, The Netherlands
Media Manager at Mental Health Foundation India
Jan 2018 - Apr 2019
New Delhi, India
Youth Ambassador at International Centre for Culture and Education
Nov 2018 - May 2019
New Delhi, India
Volunteering
Serve the City | Feb 2021 onwards in Amsterdam, The Netherlands
Amnesty International | Oct 2019 - Dec 2019 in Amsterdam, The Netherlands
UMEED - A Drop of Hope | Aug 2016 - May 2019 in New Delhi, India
Projects
Global Collective Project | Oct 2018 - Dec 2018 at University of Southampton, UK
Project 'Samarthan' at Tihar Prison | May 2018 - Oct 2018 in New Delhi, India
AIIMS-MHFI Project | June 2018 in New Delhi, India
Freelancing
freelance visual artist, illustrator and graphic designer
created social media content with 1.5+ million cumulative views
designed logos for 10+ companies and professionals
website designer for a comedian with shows on Netflix India and more (2021)
designer and communication strategist for the ePlane Company at IITM (2020)
photographer and videographer for the NGO Kashmir Untold (2019)
Certifications
CX Essentials | Forrester
Social Media Marketing | Skillsoft
Humanitarian Communication | University of Geneva (on Coursera)
Introduction to Typography | California Institute of the Arts (on Coursera)
Fundamentals of Graphic Design | California Institute of the Arts (on Coursera)
Python for Everybody | University of Michigan (on Coursera)